Lesson 4.14

Using Storytelling To Unite A Diverse Group

Dive into this topic via the key explanations and exercises below.

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Key Concepts:


Reciting your shared history is a powerful way to unite a group or partnership.

  • Families, nations, and companies all bond over shared history.

  • Whenever you recount the shared struggle a group has gone through, the shared emotions its members have felt, or the shared experiences the group remembers, you are building a cultural connection and helping group members see themselves as part of the same in-group. (See Lesson 1.5)

As a new leader or team member who wants to make changes in an established culture, painting your vision in the context of the group’s shared history is extremely important (and effective)

  • A lot of new team members, brought in because of their cognitive diversity and “culture add,” face challenges to their ideas and changes they want to make.

  • Especially when a group has been successful in the past, change dictated by “outsiders” or “newbies” can be hard to swallow. (Cognitive entrenchment, which we touched on in Lesson 1.3, means that we resist seeing (or can’t see) outside of our own perspectives precisely because those perspectives have helped us out in the past.)

  • One of the best things someone in this position can do is to dive deep into the story of the group.

  • Then, when you introduce changes and new ideas, do so by connecting them to the ongoing story and the Purpose of the group.

As we’ve discussed, sharing our stories helps us build empathy and relationships.

  • See Lessons 3.3 and 3.4 for more on this!

  • For a very deep dive into the art and science of storytelling in business, check out the Snow Academy Course 002: The Storytelling Edge.

This wraps up Module IV of this course! Click the Next button below to proceed to the Module IV quiz.