Lesson 1.9

Identifying Relevant Differences To Include

Dive into this topic by watching the video, followed by key explanations below:

Key Concepts:

  • Sometimes the most relevant differences are right in front of our noses.

  • Digging into the stories of those we already work with help us suss out where different perspectives and heuristics are already here—and give people permission to express them.

  • Often, though, we need to hunt for people who see things differently than us—especially when we’ve been working together with the same people for a long time.

  • Gathering more perspectives—even incorrect ones—is always ultimately useful, either to show us what we don’t see or to point us in a new direction.

  • Even less-relevant cognitive diversity helps us explore more of the mountain range, because in between good and bad ideas are often ideas we’ve never considered.

  • But if we’re short on time, or trying to be targeted about finding relevant cognitive diversity, there are a couple good rules of thumb:

    • Always tap into the perspectives of any group that will be affected by the solution to the problem we’re trying to solve.

    • Search for honest dissenters, people who legitimately disagree with you, and invite their perspectives. We’ll talk more about this later.

  • Pro tip: It’s often more effective to tap into different thinking in 1-on-1 settings vs group settings (1 on 1 you can potentially go deeper, safer; group settings you can potentially give others confidence to participate from their unique perspective).

Practice This: