Identifying Relevant Differences To Include
Dive into this topic by watching the video, followed by key explanations below:
Sometimes the most relevant differences are right in front of our noses.
Digging into the stories of those we already work with help us suss out where different perspectives and heuristics are already here—and give people permission to express them.
Often, though, we need to hunt for people who see things differently than us—especially when we’ve been working together with the same people for a long time.
Gathering more perspectives—even incorrect ones—is always ultimately useful, either to show us what we don’t see or to point us in a new direction.
Even less-relevant cognitive diversity helps us explore more of the mountain range, because in between good and bad ideas are often ideas we’ve never considered.
But if we’re short on time, or trying to be targeted about finding relevant cognitive diversity, there are a couple good rules of thumb:
Always tap into the perspectives of any group that will be affected by the solution to the problem we’re trying to solve.
Search for honest dissenters, people who legitimately disagree with you, and invite their perspectives. We’ll talk more about this later.
Pro tip: It’s often more effective to tap into different thinking in 1-on-1 settings vs group settings (1 on 1 you can potentially go deeper, safer; group settings you can potentially give others confidence to participate from their unique perspective).